Google got it wrong

How we took traffic from 3 Local Pet Grooming Businesses in Springfield, MO

3 Local Pet Grooming Services — One Plan: Capture Their Traffic

We Googled “Pet Salons Springfield, MO” — selected 3 with similar weaknesses.

• No Website / Default Website
• Incomplete Google Profiles
• Inconsistent Information

We chose — Four Paws Salon, TransFURmations and Marvelous Mutts.
The first two had no website, and Mutts — a Groomore site, which is a pet grooming software. This is better — but not perfect.

A Google Business Profile, without a listed website — shows a button to everyone who sees it: Add Website.
Now — no, it won’t let you make an immediate edit unless you are the owner. BUT — it will review it.
These rarely get accepted — especially not major changes.

Remember when we said they didn’t have websites?

We bought:

• fourpawssalon.com
• transfurmationsspringfield.com
• marvelousmuttsspringfield.com

This took no less than 3 minutes total.

What we bought wasn’t their website — it wasn’t even theirs.
We bought the Domain Name, and we set up three fast and content-rich websites.
They contain brand-specific wording, an email signup for those curious about the live site, and a specific disclaimer that this is Black Vault Property.

We entered these sites into the “add website” or “suggest an edit” of the target salons — Google said yes.
It didn’t even ask, why would it? Of course fourpawssalon.com is the website for Four Paws Salon — right?